Experienced Google Ads Specialist for Australian Tour & Travel Agency

Role Summary

This is a remote position.

We are looking to hire a highly experienced Google Ads Specialist who can drive quality leads and deliver a strong return on investment.

Responsibilities

What Success Looks Like

• ✅ A steady stream of valid phone enquiries from potential customers
• ✅ Efficient use of ad spend with measurable returns
• ✅ Regular communication and data-backed performance reviews

Requirements

Who We’re Looking For

• ✅ A Google Ads expert with proven experience (2+ years) in managing successful PPC campaigns.
• ✅ Someone who has worked with Australian Tour & Travel agencies and understands the local market, customer behavior, and seasonality.
• ✅ A result-driven marketer who can generate valid, high-intent phone calls and qualified leads through Search, Display, and Call Ads.
• ✅ Someone who can track conversions accurately and optimize campaigns for maximum performance.
• ✅ Conduct keyword research relevant to the Australian tourism market
• ✅ Create and manage effective ad campaigns on Google Ads (Search, Display, Call Ads)
• ✅ Set up conversion tracking and call tracking
• ✅ Continuously optimize ads, targeting, and budgets to improve ROI
• ✅ Provide weekly performance reports and actionable insights
• ✅ Recommend landing page improvements if necessary

Preferred Experience

• ✅ Hands-on experience with call-only and call-extension ad formats
• ✅ Familiarity with travel-specific booking and enquiry flows
• ✅ Understanding of travel/tour-related keywords in Australia
• ✅ Comfortable working with local area targeting and competitor benchmarking