Event Manager

Role Summary

This role focuses on designing content-driven live-streaming events based on insights from different content verticals. By integrating content planning, event mechanics, and resource coordination, the Event POC will strengthen the synergy between content capabilities and event mechanisms, ultimately enhancing creators' traffic, engagement, and revenue performance.

Responsibilities

Team Introduction

TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth.

• Content-Driven Event System Development

Design live-streaming event formats with strong content relevance across different vertical categories. Enhance the user viewing experience and engagement through content-centric event structures, while building and continuously iterating a systematic methodology for content-driven event operations.

• Viewer- and Revenue-Oriented Event Design

Develop event mechanisms that drive viewing behavior, engagement time, and revenue conversion. Take ownership of event performance metrics and conduct structured post-event analysis to optimize event frameworks and strategies.

• Event Planning, Execution, and Promotion

Lead end-to-end event planning from a content perspective, including concept design, execution, and promotional strategy. Coordinate cross-functional resources to ensure execution quality, timeline alignment, and goal achievement.

• Innovation and Industry Exploration

Continuously explore new live-streaming event formats and operational models to drive systematic integration between content capabilities and event mechanisms. Support creator growth and contribute to the long-term health of the live-streaming content ecosystem.

Requirements

• Language Skills

Business-level proficiency in Japanese and Chinese or English is required for cross function communication, including with the product team based in Chinese speaking regions.

• Content and Event Acumen

Strong understanding of live-streaming content and event mechanics, with solid planning capabilities and proven experience in managing full-cycle event projects that deliver measurable viewing and revenue results.

• Campaign and Data Analysis Experience

Experience in executing online user campaigns, as well as analyzing data using BI tools and/or SQL.

• Mindset

Innovative mindset with strong iteration capability and a data-driven approach to performance optimization.

Preferred Qualifications

• Experience in the entertainment, online gaming, advertising, or media industries.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.