Event Manager - Creator Education Direction - TikTok LIVE Japan

Role Summary

This role focuses on designing scalable live-streaming event strategies and mechanisms based on creator segmentation, content insights, and business objectives. By integrating event mechanics, creator segmentation, content insights, and resource coordination, the Event POC will build scalable event solutions that enhance creators' traffic, engagement, and revenue performance.

Responsibilities

• Scalable and Content-Driven Event System Development

Design scalable live-streaming event formats tailored to different creator segments and content verticals. Balance content relevance with operational scalability to enhance viewer experience and engagement, while building and continuously iterating systematic methodologies that can be effectively replicated across broader creator populations.

• Viewer- and Revenue-Oriented Event Design

Develop event mechanisms that drive viewing behavior, engagement time, and revenue conversion. Take ownership of event performance metrics and conduct structured post-event analysis to optimize event frameworks and strategies.

• Event Planning, Execution, and Promotion

Lead end-to-end event planning from a content perspective, including concept design, execution, and promotional strategy. Coordinate cross-functional resources to ensure execution quality, timeline alignment, and goal achievement.

• Innovation and Industry Exploration

Continuously explore new live-streaming event formats and operational models to drive systematic integration between content capabilities and event mechanisms. Support creator growth and contribute to the long-term health of the live-streaming content ecosystem.

Requirements

Minimum Qualification(s)

• Language Skills: Business-level proficiency in Japanese and Chinese is required for cross-functional communication, including with the product team based in Chinese speaking regions.
• Project Management: Strong project management and planning capabilities, with proven experience in managing full-cycle event projects from planning through execution and post-event analysis. Able to coordinate cross-functional stakeholders, manage timelines and resources, and deliver measurable viewing and revenue results.
• Campaign and Data Analysis Experience: With the ability to identify problems and uncover actionable insights from data, diagnose root causes, and translate findings into concrete strategies and actions to improve business performance.
• Mindset: Highly self-motivated with a strong sense of ownership and results orientation. Proactively identifies opportunities, drives initiatives forward, and continuously challenges the status quo. Sets high standards, aims for the highest, and consistently improves performance through rapid iteration and a data-driven approach.

Preferred Qualification(s)

• Experience in the entertainment, online gaming, advertising, or media industries.
• Strong understanding of AI and emerging technologies, with hands-on experience using AI tools and proactively exploring new AI use cases to improve content creation, event planning, data analysis, and operational efficiency.
• A strong understanding of live-streaming content and event mechanics.
• Experience with BI tools and/or SQL.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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