Gerente de Trade Marketing

Role Summary

Develop and implement the national Trade Marketing strategy, driving growth, profitability and market share.

Plan and execute promotional campaigns, visibility actions, launches and activations at points of sale.

Ensure excellence in the execution of POS, ensuring standardization of display, application of planograms and brand communication.

Act as a strategic partner for the Sales and Marketing areas, aligning commercial priorities and promotional calendars.

Lead internal and outsourced teams, promoting development, engagement and high performance.

Support Go-to-Market (GTM) initiatives, expanding distribution and strengthening the brand's presence across channels.

Monitor sales, share, distribution, prices and competition indicators, transforming data into growth strategies.

Manage Trade Marketing investments, monitoring financial KPIs and ensuring the best return on investment (ROI).

Develop relationships with distributors, wholesalers, retailers and home centers, identifying business opportunities and strategic negotiations.

Requirements

• Completed higher education in Administration, Marketing, Economics or related areas.
• Solid experience in leadership positions in Trade Marketing.
• Advanced English and Spanish.
• Advanced command of Excel and PowerPoint.
• Strong analytical skills and experience in managing business indicators.
• Experience in budget management, ROI analysis and monitoring KPIs.
• Availability for national travel.
• Valid driving license.

Benefits

• Experience in the construction materials, consumer goods (FMCG) or related markets.
• Team development and implementation of multichannel strategies.

We offer competitive salaries, aligned with local market standards and the specific scope and responsibilities of each role. Compensation is determined based on job-relevant skills, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

About the Company

Sika is a specialized chemicals company that occupies a leading position in the development and production of fastening, sealing, damping, reinforcing and protective systems and products in the construction sector and the automotive industry. Sika has subsidiaries in 101 countries around the world and operates more than 300 factories. Sika employs more than 27,000 people and generated sales of CHF 10.49 billion Swiss francs in fiscal year 2022. At the end of 2019, Sika won the Swiss Technology Award for an innovative adhesive technology.