DTC Brand Strategist Intern

DTC Brand Strategist Intern at My Amazon Guy in United States.

Role Summary

Category: Marketing

Responsibilities

Brand & Channel Support

• Assist in audits of paid social, search, email/SMS, and landing pages.
• Help analyze creative performance, funnel flow, and messaging consistency.
• Support competitor research and category trend analysis.
• Document findings and present insights internally.

Strategy & Planning Assistance

• Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.
• Support brand story development, messaging frameworks, and positioning documents.
• Assist in preparing QBR and onboarding strategy decks.

Channel Execution Support

• Work with paid social and search teams to review campaign structures, audiences, and creative mix.
• Assist retention team with email/SMS calendar planning, segmentation, and performance review.
• Help track promotions, spend changes, and test results.

Analytics & Reporting

• Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV).
• Prepare weekly/monthly performance summaries.
• Document learnings and optimization ideas for senior strategists.

Cross-Functional Collaboration

• Coordinate with Creative Strategists to gather assets and feedback.
• Join internal strategy calls to learn how decisions are made.
• Escalate blockers and clarify tasks with your mentor or manager.

Client Exposure & Learning

• Sit in on client strategy calls and QBRs for learning purposes.
• Help prepare client-facing materials and follow-up notes.
• Learn how to explain performance insights and growth levers clearly.
• What You’ll Learn
• How to build and execute DTC brand strategy across paid and owned channels
• How to read performance data and translate it into action
• How brand positioning, creative, and media work together
• How to collaborate across teams in a fast-paced agency environment
• How MAG operates at scale using SOPs, dashboards, and documentation

Requirements

• Strong interest in DTC brands, performance marketing, and eCommerce
• Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)
• Comfortable with spreadsheets, dashboards, and data analysis
• Strong written and verbal communication skills
• Highly organized, eager to learn, and detail-oriented
• Willing to take feedback and apply it quickly
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup

Unlimited FREE access to MAG School courses and SOP Library!

• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement
• Details

The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.