Distribution Manager

Role Summary

MISSION

Ensure the performance and development of the Retail distribution network (professional resellers, hardware stores, specialized distributors) and Pro-trade (supermarkets, modern points of sale) in order to guarantee the availability, visibility and profitability of Sika Cameroon products throughout the national territory.

Training

Bac +3/5 in Commerce, Marketing, Distribution, Management, Technical (Civil Engineering) or equivalent.

Responsibilities

ACTIVITIES & TASKS

A. Development and management of distribution channels

• Define, deploy and monitor the distribution strategy in the Pro-trade and Retail segments.
• Identify and develop new distribution partners in areas with high potential.
• Negotiate and formalize commercial agreements with distributors and modern brands.
• Ensure referencing and optimal presence of products in targeted points of sale.

B. Commercial management and performance

• Set sales objectives and monitor their achievement by area and channel.
• Analyze commercial performance (sell-in/sell-out, market shares, profitability).
• Propose and implement promotional or sales support actions.
• Monitor distributor stocks and anticipate shortages or overstocks.
• C. Network animation and customer relationship management
• Organize and lead performance reviews with distributors.
• Supervise field teams (merchandisers, promoters, salespeople).
• Ensure product training and motivation of the reseller network.
• Guarantee the quality of customer service and distributor satisfaction.

D. Logistical and administrative coordination

• Work closely with logistics to ensure the proper execution of deliveries.
• Monitor invoicing, customer outstandings and order compliance.
• Ensure compliance with commercial policies, prices and discounts.
• Participate in the development of sales forecasts and supply plans.
• E. Reporting and analysis
• Produce weekly and monthly activity reports.
• Monitor key indicators: turnover, margins, geographic coverage, point-of-sale visibility.
• Ensure competitive monitoring and propose strategy adjustments.

Requirements

• Minimum 5 years of experience in distribution or business development in the industrial, construction, or construction products sector.
• Proven experience in managing multi-channel networks (traditional and modern).

Technical skills

• Good knowledge of the distribution network in Cameroon and Central Africa.
• Mastery of negotiation techniques and category management.
• Knowledge of logistics circuits and commercial management tools (ERP, CRM, advanced Excel).
• Ability to analyze and manage commercial performance.

Behavioral skills

• Leadership and field sense
• Rigor, autonomy and results orientation
• Excellent interpersonal and communication skills
• Team spirit and sense of customer service

Ability to work under pressure in a dynamic industrial environment.

About the Company

Sika Cameroun Sarl is a company that was founded in 2016. In Cameroon, it is a leader in the development and production of systems and products for bonding, waterproofing, sealing, reinforcement and protection in the construction and industrial sectors.