Director of Demand Generation

Role Summary

At SAFE, we’re building an AI-native cyber risk platform that helps CISOs make faster, defensible decisions. As Director of Demand Generation, you will own the global demand strategy and pipeline outcomes, partnering closely with Sales, RevOps, and Product Marketing to drive predictable, high-quality growth.

This is not a channel-operator role. This is a build-the-engine, own-the-number role.

Responsibilities

Demand strategy & pipeline outcomes

• Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities
• Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics
• Own pipeline creation and influence across segments, regions, and motions

Sales alignment & GTM execution

• Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage
• Ensure tight alignment between demand programs, SDR execution, and AE priorities
• Support account and territory strategy with data-driven insights

Core demand programs & channels

• ABM: Lead a targeted, sales-aligned, and measurable account-based motion
• Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels
• Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels
• Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships
• Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership

Operating rigor & measurement

• Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
• Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools
• Inspect performance regularly, optimize spend, and reallocate based on impact and ROI
• Communicate pipeline results, insights, and tradeoffs clearly to executive leadership

Requirements

• 7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
• Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
• Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
• Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
• Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks
• Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
• Clear, executive-level communicator capable of simplifying complex tradeoffs
• Cybersecurity experience is a strong plus, but not required

About the Company

Why Safe Security?

• 🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.
• 🤖 Work at the cutting edge of AI and cyber risk management with global impact.
• 🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.
• 💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.

If you’re passionate about cyber risk, thrive in a fast-paced environment, and want to be part of a team that’s redefining security, we want to hear from you! 🚀