Direct Mail Lead

Role Summary

Join the Tilt team

At Tilt , we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide , we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

The Opportunity: Direct Mail Lead

This role sits at the heart of Tilt ’s card growth engine, leading one of our newest credit card acquisition channels: Direct Mail.

As the Direct Mail Lead , you’ll focus on the strategy, execution, and performance of Tilt ’s direct mail program - from audience targeting and offer strategy to creative testing and unit economics. You’ll play a critical role in scaling profitable growth for our Card business by unlocking the potential of a direct mail program.

You’ll partner closely with credit, product, analytics, and external vendors to ensure our direct mail programs drive strong customer outcomes and sustainable unit economics at scale.

How You’ll Make an Impact

Own the channel: Define and lead Tilt ’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.

Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.

Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.

Influence product success: Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.

Manage execution end-to-end: Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.

Be the customer advocate: Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.

See the full picture: Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.

Why You’re a Great Fit

You have hands-on experience running direct mail for lending products, ideally credit cards.

You’re deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics.

You understand prescreened acquisition strategies , and how marketing and credit policy intersect.

You’re highly autonomous and organized, comfortable owning execution of an end-to-end channel.

You’re a clear, confident communicator who can influence across marketing, credit, product, and operations.

You’re relentlessly results-focused, with a strong bias toward experimentation and measurable outcomes.

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

What you'll get at Tilt

Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

The Tilt Way

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.

Compensation Range: $161.5K - $180K

About the Company

ABOUT TILT 🛸

Tilt’s mission is simple: Make Commerce Alive.

From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.

In the UK alone, millions of shoppers, from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.

And we are just getting started.

WHY TILT 💫

Curious what it’s like to work at Tilt? Start here https://www.linkedin.com/pulse/why-you-should-join-our-high-growth-startup-abhi-thanendran-k5oqc/.

Or just download the app on the UK App Store https://apps.apple.com/gb/app/tilt-your-fashion-a-z/id1588409720 or UK Google Play https://play.google.com/store/apps/details?id=retrolabs.retroapp.android&hl=en and see for yourself.

Location: Hybrid with King's Cross office

You’ll be joining a mission-driven team backed by world-class investors (TechCrunch https://techcrunch.com/2024/08/22/tilt-raises-18m-series-a-to-build-on-its-live-shopping-apps-success/)

You’ll own meaningful systems from day one, with real scope and autonomy

You’ll work alongside curious, kind, and wickedly smart teammates

You’ll help redefine how millions of people shop online