Digital Merchandising Coordinator

Role Summary

The Digital Merchandising Coordinator optimizes the online experience to drive conversion growth. They are responsible for creating, launching, and continually testing high-performing landing pages, improving overall user flows, and enhancing site navigation.

Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus).
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives.
• Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures.

Requirements

Essential Skills

• Hands-on experience building and managing landing pages using CMS platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) or landing page builders (e.g., Unbounce, Instapage, Webflow).
• High attention to detail, analytical mindset, and strong organizational skills.
• 1–3+ years in eCommerce, digital experience, or growth/digital marketing.
• Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role.
• This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
• Base Salary Range: $70,500 - $75,000
• At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
• And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
• Like what you’re hearing? Then join us on Team Blue.

Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

Benefits

• Medical/Dental/Vision Insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Fitness Reimbursement Program
• 25% employee discount & FAM Membership
• Flexible PTO
• Group Life Insurance
• EAP through AllOne Health (formerly Carebridge)