Digital Marketing Supervisor, Online Video

Role Summary

TJX Companies

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

DIGITIAL MARKETING SUPERVISOR, ONLINE VIDEO

The Digital Marketing Supervisor supports the Digital Marketing Manager on the execution, optimization, and analysis of online video campaigns on the In-House media buying team.

Responsibilities

• Build Digital Marketing Expertise- Serve as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics.
• Monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth.
• Share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Drive Results (Plan, Execute, Measure)- Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
• Monitor campaign launches and daily pacing to ensure performance goals are met.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Lead and support all rounds of campaign QA, revisions, and final go-live approval.
• Analyze campaign performance and provide reporting, inclusive of insights and opportunities for key metrics to brand partners.
• Collaborate with brand media and marketing teams and external agencies to provide actionable insights supportive of the holistic brand story.
• Support audience strategy development, implementation, and optimization in Google Ads.
• Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, paid social) on cross-channel strategy and execution.
• Cultivate and strengthen the strategic partnership with Google, driving collaboration and program growth.

Who We're Looking For: You.

• Bachelor's Degree in Marketing, Advertising, Communications or related field
• 3-4 years of online video media planning and buying experience
• Expert knowledge of Google Ads Manager (Google Ads certified is preferred), with additional video platform knowledge a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Experience with brand safety and suitability (IAS knowledge is a plus)
• Team player who is collaborative while being an effective communicator
• Ability to work with and influence at all levels of the organization
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills
• Experience with Microsoft Office suite is required, particularly Excel
• Related experience with a media agency, vendor or client-side media/marketing
• Additional experience with executing and measuring various forms of digital media is a plus
• Retail experience is a plus

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

550 Cochituate Road

USA Home Office Framingham MA 550 Cochituate Rd

About the Company

We are a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. In 2016, we had over $33 billion in sales, more than 3,800 stores, and 235,000 Associates. As a retailer committed to growth, success is always in style at TJX!

TJX is an equal opportunity employer committed to workforce diversity.

Associate discount; Employee Assistance Program (EAP); smoking cessation support; bereavement leave; 401(k) Associate contributions; credit union; cell phone discounts. Also, those who meet certain service or hours requirements are eligible for: 401(k) match; medical; dental; vision; life insurance; disability coverage; paid parental leave; paid holidays/vacation/sick; scholarship program. All benefits are provided in accordance with and subject to the terms of the applicable plan, agreement or program and may change from time to time. Contact your TJX representative for more information.