Digital Marketing Analyst (French Speaker) | SM&W

Role Summary

The Digital Analyst is responsible for analyzing, interpreting, and evaluating the performance of digital journeys, relying on a solid understanding of fundamental web analytics principles (visits, unique visitors, traffic sources, etc.) and tracking data. He ensures the preparation of regular reports and communicate key insights to stakeholders. In close collaboration with digital teams, the Digital Analyst actively participates in digital projects as well as the management and maintenance of internal tools. They provide support to users and keep abreast of developments in the field of digital analytics.

Responsibilities

Main tasks and goals

1. Digital Analysis

• Conduct in-depth analyses of web data to evaluate the performance of digital ecosystems.
• Ensure the quality and relevance of collected data by understanding and verifying tracking plans and measurement configurations.
• Identify and interpret trends and patterns in the data to support strategic decision-making.

1. Reporting

• Prepare regular reports on digital performance and communicate key insights to stakeholders.
• Utilize visualization tools to present data in a clear and accessible manner.

1. Support

• Provide first-level technical and functional support to users and internal teams on the use of Adobe Analytics.
• Address inquiries, troubleshoot issues, and guide users in interpreting data.
• Train users on best practices for digital analysis.
• Collaborate closely with digital teams to meet their analytics and data needs.

Conduct Adobe Analytics training sessions for our collaborators

1. Project Management

• Participate in the management and tracking of ongoing analytics projects.
• Propose ideas and solutions to enhance analysis and reporting processes.

1. Technology Watch

• Stay informed about trends and innovations in the field of digital analytics.
• Evaluate and recommend new tools or methodologies to optimize data analysis.

Requirements

• Advanced degree in Digital Marketing, Statistics, Computer Science, or a related field.
• Significant experience (minimum of 3 years) in data web analysis.
• Experience in user training and support.
• Advanced proficiency in Adobe Analytics (certification is a plus) or at least professional experience with GA4
• Familiarity with project management tools (e.g., Monday).
• Understanding of cookie consent management tools.
• Fluent level of French and English (at least C1 level);
• Ability to analyze complex data sets an derive actionable insights.
• Proficiency in reporting techniques and data visualization.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team and engage with various stakeholders.
• Self-motivated and detail oriented.

Benefits

Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.

About the Company

Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide.

As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group.

With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group.

A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem.