Digital Advertisers: Survey On Campaign Spend And Strategy

Role Summary

What We're Researching

We're running a paid study on the strategies and challenges of managing smaller-scale digital advertising budgets. Our goal is to understand how businesses allocate funds across platforms to maximize their return on investment. This feedback helps improve the tools and platforms that support digital marketing efforts.

How It Works

You will complete a 15-minute online survey about your recent advertising campaigns and budget decisions. The survey asks you to review various digital marketing scenarios and rank your preferences for different ad management features. You will also provide brief written feedback on your primary challenges with campaign tracking and optimization. Your responses will be collected asynchronously at your own pace.

Who This Is For

We are looking for digital marketers, founders, and growth specialists who actively manage business ad budgets. You should have direct experience setting up and optimizing campaigns on major digital platforms. We welcome in-house marketers, freelance media buyers, and agency owners who handle end-to-end ad spend.

Ready to participate?

Start your paid interview now

About Terac

Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.

Learn more at or on YouTube at @jointerac.

Responsibilities

• Complete a 15-minute online survey regarding your digital marketing budget
• Detail how you allocate funds across different advertising platforms
• Evaluate various campaign management tools and features
• Share recent challenges you face with tracking return on ad spend
• Who Should Apply
• Direct experience managing digital advertising campaigns for a business
• Familiarity with tracking and optimizing ad spend across major platforms
• Current involvement in setting or adjusting marketing budgets
• Comfortable providing written feedback on your marketing workflows