Creator Ecosystem Development Strategist (TikTok Shop, Malaysia)

Creator Ecosystem Development Strategist (TikTok Shop, Malaysia) at TikTok in Kuala Lumpur, Malaysia.

Responsibilities

• Creator Supply Growth and Ecosystem Strategy
• Identify high-potential creator segments through data analysis and cohort-based insights, and support ongoing optimization of creator supply structure
• Refine and iterate strategies across key stages including creator recruitment, activation, and growth, in order to improve participation and operating activity
• Support creator segmentation and growth path design, helping creators at different stages move more effectively into sustainable business operations
• Assist in setting supply growth priorities, monitoring mechanisms, and phased optimization plans based on business needs and ecosystem conditions
• Commercial Operations and Efficiency Optimization
• Partner with Category, Creator Management, and related teams to improve matching efficiency across creators, products, campaigns, and business scenarios
• Analyze conversion performance across live streaming, short-form video, and other commerce scenarios, and derive repeatable operating approaches and recommendations
• Take platform profitability into account when supporting the design, evaluation, and iteration of incentive programs, campaigns, and other monetization strategies, with a focus on efficiency and long-term business value
• Cross-Functional Collaboration and Project Execution
• Break down complex business problems and translate strategic priorities into clear, actionable operating plans to support effective execution
• Work closely with Creator Management, Category, Product, Analytics, Operations, and other cross-functional teams to drive key initiatives and post-project optimization
• Continuously identify critical opportunities and issues during execution, and improve mechanisms or collaboration models to develop more effective solutions while balancing multiple business objectives

Requirements

• Bachelor's degree or above, with 3+ years of experience in internet, e-commerce, content platforms, or strategy/operations roles
• Strong structured thinking and problem-solving skills, with the ability to form clear judgment in complex business environments
• Strong data sensitivity and analytical capability, with the ability to generate rigorous insights and recommendations based on data
• Strong communication and collaboration skills, with the ability to drive progress across cross-functional stakeholders
• Strong interest in content commerce, creator ecosystems, or platform operations, and willingness to build a deep understanding of business processes and operating logic

Preferred Qualifications

• Direct experience in content commerce, creator/KOL, MCN, or platform ecosystem operations is preferred
• Strong track record in strategic projects, business analysis, monetization strategy, or mechanism design is preferred
• Ability to balance big-picture thinking with hands-on execution, remain adaptable in a fast-changing environment, and stay motivated by challenging work

About the Company

The Creator Operations team serves as the strategic engine of TikTok Shop's affiliate ecosystem in Malaysia. They are responsible for the health, growth, and monetization of a million-scale creator base. By leveraging data-driven insights and scalable operational frameworks, they design the strategies that empower creators of all tiers to thrive, driving the evolution of social commerce in the region.