Creative Strategist, Growth Marketing, Netherlands (12-Month Contract)

Role Summary

Join the team redefining how the world experiences design

Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and How You Can Work

This role is based in Amsterdam, with a hybrid working arrangement. Our Amsterdam hub is a place for collaboration and creative energy and we want you close enough to the Dutch market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team.

As the Creative Strategist for Netherlands, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life.

Responsibilities

• Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
• Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
• Lead organic and paid social creative strategy — define what high-performing creative looks like for Dutch audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
• Own UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every project
• Work with in-house and agency teams — bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and Analytics
• Support conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting

Requirements

You bring real, hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs. You understand platform-native formats deeply, you're rigorous about testing, and you use data to sharpen your thinking rather than replace it. You have genuine knowledge of the Dutch market — not surface-level familiarity — and you move comfortably between global teams, agency partners, and local execution. You're self-directed, collaborative, and you take ownership of outcomes.

• You're Probably a Match If
• You have extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
• You have a strong eye for platform-native creative and the frameworks to test, learn, and scale it
• You're confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
• You have genuine, deep knowledge of the Benelux market and are fluent in Dutch and English — additional languages are a bonus
• You have strong experience briefing and iterating creative in cross-functional sprints
• You have a growth mindset — analytical, curious, and comfortable with ambiguity
• About the Group/Team

Our Europe Marketing Group drives market-specific growth across performance marketing, brand, social, community engagement, and more. We work at the intersection of creativity and data, combining global thinking with genuine local understanding to drive meaningful outcomes in our priority markets. We grow through experimentation, creative excellence, and a deep belief that getting the creative right is the fastest path to sustainable growth.

Other stuff to know

• We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
• We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above — we still want to hear from you!
• Please note that interviews are conducted virtually.
• Check out lifeatcanva.com for more info.

About the Company

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva .

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

What you’ll do (responsibilities)

Content Creation & Optimization

Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan

Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)

Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences

Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)

Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement

Maintain a high level of quality and consistency in alignment with Canva 's brand guidelines