Creative Lead EMEA and APAC

Creative Lead EMEA and APAC at TikTok in London, United Kingdom.

Responsibilities

The team is comprised of 5 senior creative leads (directors) of high caliber and experience. Half are focused on EMEA the others on APAC. There is a high level of autonomy and the quality of work is consistently excellent. Each lead manages all aspects of creative development, production, post-production and delivery with or without agencies. Excellent judgment, taste and communication skills are required. A strong background or direct experience with how business is done in diverse cultures is helpful. The team works well together. There is collective support from one member of the team for the other, there are no rivalries. Several members of the team will benefit from mentoring. This high performing team will have strong expectations of their leader and will be watching vigilantly.

• Create a sustainable, motivated and efficient environment for exceptional creative development. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.
• Lead and collaborate with extraordinary creatives, copywriters, designers, innovators and strategists.
• Provide the in-house creatives with a clear creative direction and ownership over their projects. Continually raise the bar for creative excellence.
• Work closely with world class advertising agencies across EMEA nd APAC in guiding the work effectively for creative excellence. Be a fiscal guardian working in the best interests of the company.
• Demonstrate brand guardianship and proactively identify areas to improve on the creative
• Work collaboratively to develop compelling creative solutions with the team, that align with the strategic brief
• Partner closely with both global and local marketing teams to develop breakthrough creative work that balances commercial needs with innovation and longer-term brand building.
• Manage creativity within the parameters of project allocation and resources.

Requirements

• Extensive work experience as a CD, ECD, Creative lead or related position
• Team leadership experience
• Previous experience of leading and delivering a broad range of creative projects including brand campaigns, activations, creative partnership solutions etc

Preferred qualifications

• Strong knowledge of the EMEA and APAC regions and grasp on culture, with a keen understanding of what is relevant, and an eye for upcoming trends
• Demonstrate keen knowledge of TikTok and the TikTok community.
• Demonstrate proactive thinking and examples of your entrepreneurialism (in work or out of work).
• Ability to manage team bandwidth and delivery timelines.
• Must be dependable, positive, and open-minded, and be able to clearly communicate both verbally and visually.
• Ability to pitch creative solutions in response to marketing strategies.
• Excellent presentation and communication skills. Ability to read a room and pivot accordingly.
• Portfolio of work

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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