Content Strategist

Role Summary

Content Strategist

DEPLOY's Client is looking for a mid-to-senior level Content Strategist to join the team.

This is not a content production role. We need a strategic thinker who can develop content frameworks, shape messaging architecture, and guide how ideas come to life across channels and audiences.

You will have a clear home base on an account - a complex, multi-brand engagement where content strategy is central to the work - while also serving as a strategic resource across other accounts as needed, including support for agency leadership.

If you are a strategist who loves digging into a business problem, building the framework that makes content purposeful, and collaborating with creative and account teams to bring it to life, this role is for you.

Responsibilities

Key Account Work

• Lead content strategy for a major multi-brand foundation engagement - defining how the client tells its story across a fragmented portfolio of brands.
• Develop a content strategy and website content framework covering core pages, aligned to user journeys and key audience segments.
• Write and shape page-level messaging guidance and core website content in collaboration with brand strategy and UX partners.
• Collaborate closely with DEPLOY's Client's account, strategy, and creative teams and our digital platform partner throughout Foundation planning and execution.

Cross-Account Strategy Support

• Serve as a content strategy resource across other accounts as capacity allows.
• Support agency leadership - including the SVP of Account Leadership and Chief Strategy Officer - on thought leadership, positioning, and strategic content initiatives.
• Bring a point of view to how behavioral science and Creative Psychology principles can inform content strategy across verticals.
• Help establish content strategy best practices and frameworks that can be applied across the agency's client portfolio.

Requirements

• 6-10 years of experience in content strategy, preferably with agency or consulting experience.
• Demonstrated ability to build content frameworks, messaging architecture, and content systems - not just write content.
• Strong understanding of how content connects to brand strategy, user journeys, and business objectives.
• Working knowledge of SEO best practices and how to build content that performs in both traditional search and AI-driven discovery (GEO - generative engine optimization).
• Experience working on complex, multi-stakeholder engagements with multiple audiences and channels.
• Comfort operating across B2B and B2C contexts.
• Excellent written communication and the ability to translate strategic thinking into clear, compelling content direction.
• Collaborative working style - you know how to partner with creative, account, and strategy teams without losing your point of view.
• Able to work independently in a remote environment with minimal oversight.
• Bonus: Familiarity with behavioral science, consumer psychology, or research- informed messaging strategy.
• Bonus: Experience in food service, commercial refrigeration, B2B distribution, or adjacent verticals.

Engagement Details

• Remote - work from anywhere, though Southeast is preferred.
• Open to freelance or full-time employee, depending on fit and preference.
• Ongoing cross-account strategy support beyond the initial engagement.

What Success Looks Like

• Key account has a clear, strategically grounded content framework that holds up across brands, audiences, and channels.
• Website content is sharp, on-strategy, and ready to build on Account and creative teams feel supported - not just handed a document, but guided through it.
• Your strategic perspective is being pulled into other accounts and agency conversations.
• DEPLOY's Client's content strategy capability is stronger because you are part of it.