Content Coordination

Role Summary

Being the best solution for companies that want to achieve high performance through people is only possible with an efficient team, which challenges convention and uses its potential in innovation and business growth.

The mission as a Content Coordinator will be to lead the content strategy to generate qualified audience and demand, strengthen brand positioning and accelerate pipeline and revenue in a B2B SaaS operation.

The ability to deeply understand the challenges of the HR and DP market is essential, to translate the complexity of people management into engaging stories that help expand Convenia's audience, educating and generating credibility.

✨See below for more details about this position and whether it’s for you!

• Build and execute the content strategy aligned with the positioning thesis and growth goals;
• Define editorial pillars connected to the pains of our personas and ICPs;
• Integrate content strategy with paid, social, education, sales and product media;
• Lead multichannel editorial calendar (blog, social, email, rich materials, website);
• Coordinate internal production and suppliers (writing, design, video, SEO);
• Ensure narrative consistency on all fronts (brand, performance and product);
• Lead the content strategy focused on generating qualified leads and MQLs;
• Support feature launches and strategic campaigns;
• Build content strategy for executives and spokespersons;
• Connect content with PR and institutional presence;
• Monitor traffic, conversion and pipeline impact metrics;
• Optimize content based on data and SEO;

Generate executive reports with actionable insights.

• Performance metrics
• ICP leads generated by content;
• % of MQL from organic;
• Visitor → lead conversion;
• Lead conversion → MQL → SQL → Sales;
• organic NMRR;

Cost per MQL (when integrated with media).

• Solid experience in B2B content in SaaS companies;
• Mastery of the marketing funnel and demand generation;
• Practical knowledge in SEO;
• Ability to read and interpret metrics;

Strategic writing driven by conversion and revenue.

Differentiators

Experience in HRTech or software for SMEs.

Benefits

Check out our benefits

• 💳 R$1,200/month on the Ifood Card Benefits on Meal Vouchers and Food Vouchers
• 🖱️ Onboarding Assistance - R$500 in Ifood Benefits home office balance
• 🏥 Compact Seguros Unimed health plan (no co-participation and no discounts for the holder)
• 🦷 Bronze dental plan
• 👩👩👦 Life insurance
• 🩺 Pipo Saúde - health benefits partner
• 🏋🏾 Wellhub (formerly Gympass)
• 🛒 Kaledo - our benefits club
• 🧘🏾♀️ Zenklub - mental health and emotional well-being platform
• 💲 Creditas - payroll loan and salary advance
• 💰 Unit - Financial Consulting
• 🍼 Daycare allowance
• 😎 Birthday Day Off