Commercial Copywriter

Role Summary

Develop engaging, persuasive, and commercially effective copy for advertisements, brochures, websites, emails, social media, and other marketing materials.

Ensure all written content reflects the company’s tone of voice, brand identity, and messaging strategy.

Conduct thorough research on target audiences, industry trends, and competitors to create relevant and impactful content.

Translate narratives into compelling commercial copy that drives awareness, interest, and event attendance.

Tailor messaging for both local and international markets, ensuring relevance across different cultural and business contexts.

Write SEO-friendly content to enhance website traffic and search engine visibility.

Adapt messaging based on platform-specific needs—crafting distinct approaches for digital banners, social media, print materials, and long-form content.

Work closely with content, design, marketing, and sales teams to develop campaigns that meet business objectives.

Ensure all copy is polished, grammatically correct, and aligns with brand guidelines.

Track and analyze the effectiveness of written content, refining strategies based on performance insights.

Communicate with clients to understand their goals and deliver copy that aligns with their objectives.

Requirements

• Diploma/Degree in Journalism, English, Marketing, Communications or similar
• 2 – 3 years’ demonstrable experience as a copywriter, preferably B2B
• Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
• Experience working in an agency environment (advantageous)

About the Company

Energy Capital & Power (ECP) is a leading Africa-focused energy events and media platform that connects governments, investors, and industry stakeholders across the oil, gas, power, and renewable energy sectors. Through high-level conferences, investment forums, and industry publications, ECP facilitates strategic dialogue and promotes investment opportunities across Africa’s energy landscape.