Campaign Growth Operations Lead - TikTok LIVE

Campaign Growth Operations Lead - TikTok LIVE at TikTok in Los Angeles, CA.

Responsibilities

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
• Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

Requirements

• 5+ years of experience in relevant working experience like Campaign, UG, Operations, Marketing. with at least 2 years in a leadership role.
• Proven experience managing campaigns and experience in large-scale offline events.
• Strong project management skills, with the ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills, with a knack for team collaboration.
• Proficiency in data analytics and strategic analysis tools.
• Problem-solving mindset

Preferred Qualifications

• Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.
• Demonstrated experience in coordinating and managing relationships with external marketing agencies.
• Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.
• Possesses extensive market resources, proficient in social media marketing and entertainment marketing.
• Direct LIVE experience

Job Information

[For Pay Transparency] Compensation Description (annually)

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.

Additional Information

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.