Business Strategic Communications Expert - TikTok Local Services

Business Strategic Communications Expert - TikTok Local Services at TikTok in Singapore.

Responsibilities

Team Introduction

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

1. Develop and drive PR and communications strategies aligned with TikTok Local Service's business stage and market characteristics, supporting external communications for key business milestones, priority markets, and core topics.
2. Develop a deep understanding of the local services industry, including food and beverage, travel and hospitality, and general lifestyle services. Based on company strategy and industry trends, plan and produce high-quality communications content, including but not limited to in-depth articles, thought leadership pieces, media briefing materials, and speeches.
3. Collaborate with Global PR and GR teams to build and maintain high-quality media and government relationships. Be able to identify the different focuses of various media outlets, drive more in-depth and influential coverage, and advance the implementation of projects with strong social value orientation.
4. Be responsible for public opinion monitoring and crisis communications response, exercising sound communications judgment and coordination to help the business maintain consistent, steady, and credible external messaging in complex environments.

Requirements

• Bachelor's degree or above, preferably in journalism, communications, sociology, business, or related fields. Strong PR and communications background with experience at top-tier media organizations are preferred.
• Excellent content planning and writing skills, with the ability to independently produce high-quality written materials.
• Strong understanding of the local services industry, including its ecosystem, competitive landscape, merchant operating logic, and consumer trends. Relevant industry experience is preferred.
• Experience working in overseas markets, strong understanding of media environments, communication styles, and public discourse across different markets, with proven cross-cultural collaboration skills.

Preferred Qualifications

• Experience leading communications projects for platform businesses, internet companies, local services, or consumer internet sectors.
• Familiarity with overseas media ecosystems, with hands-on experience in international communications and corporate reputation management.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.