Business Insight Lead (User Growth)

Role Summary

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• 8+ yrs in user growth / performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Internet, Web3, or fintech background preferred
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
• Adaptable, entrepreneurial, and hands-on

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
• By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

Requirements

• Optimize user growth & marketing strategies / analysis based on our current global ecosystem
• Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
• Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life