Business Development Manager, Ad-Sales (TikTok Shop) - Mexico

Role Summary

As a Brand Partnership Manager focused on TikTok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning TikTok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through TikTok Shop.

Success in this role requires a strong mix of strategic thinking, client-centricity, sales acumen, and a deep understanding of e-Commerce dynamics.

Responsibilities

Team Introduction

The GBS team at TikTok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best-in-class support and insights that empower our clients to achieve meaningful results. As we expand TikTok Shop in the region, we are looking for a passionate and strategic Brand Partnership Manager to accelerate adoption and success of TikTok Shop Ads within our top enterprise and mid-market accounts.

• Lead strategic relationships with enterprise clients, with a focus on TikTok Shop adoption and commerce media strategy.
• Act as a subject matter expert in TikTok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
• Collaborate closely with Client Solutions Managers (CSMs), Product Marketing, and E-commerce teams to deliver high-impact solutions and integrated media plans.
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance.
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
• Champion feedback loops with Product and cross-functional teams, sharing insights from clients to improve TikTok Shop solutions.
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.

Requirements

• 5+ years of experience in digital advertising, e-Commerce, or media sales.
• Proven success in managing complex client relationships and delivering consultative, data-driven solutions.
• Strong understanding of eCommerce ecosystem, performance marketing, and retail media strategies.
• Excellent communication, storytelling, and presentation skills.
• Ability to influence and build trust with high-level stakeholders.
• High written and oral proficiency in Spanish and English is required due to frequent communications with stakeholders based in Spanish-Speaking markets.

Preferred Qualifications

• Experience working with commerce or marketplace platforms (e.g., Amazon, Mercado Libre, Shopee, etc.)
• Experience in selling or managing performance-based ad products.
• Strong analytical skills and familiarity with auction-based media buying.
• Self-starter mindset with adaptability to thrive in a fast-paced, evolving environment.
• Experience collaborating with cross-functional teams (e.g., product, marketing, analytics).

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.