Business Development Manager, VIP /Institutional Growth

Role Summary

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance is looking for a self-driven BD professional with 5–7 years of experience to grow spot trading volume market share through institutional and regional channels. This role sits inside the VIP team and operates at the intersection of client development, regional market dynamics, and product feedback.

Responsibilities

Spot Volume Growth

Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors

• Own a regional volume target and track performance against spot market share metrics vs competitors
• Identify and work with internal teams to design incentive structures or campaign responses
• Regional & Local Amplification
• Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context
• Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
• Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes
• Institutional Product Ideation & Iteration
• Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals
• Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions
• Run small-scale pilots with anchor clients to test product iterations before broader rollout
• Self-Directed Execution
• Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges
• Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them
• Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

Requirements

• 5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility
• Track record of growing trading volume or AUM at the account or segment level, can speak to specifics
• Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity
• Operates effectively in ambiguous, fast-moving environments without a detailed brief
• Clear, direct written communication briefs and proposals that don't need heavy editing

Strong Advantage

• Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments
• Familiarity with institutional margin products, lending structures and products
• Regional market depth in SEA, MENA, Korea, or CEE
• Existing network of institutional or VIP-tier trading counterparties

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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