Business Data Analyst (Automation & Business Insights) - Trust and Safety

Business Data Analyst (Automation & Business Insights) - Trust and Safety at TikTok in Singapore.

Responsibilities

The Data Infrastructure & Business Insights (DIBI) team belongs to the Trust & Safety's Automation & Business Insights (ABI) department. We specialize in defining operational metrics, building scalable data infrastructure, delivering insights-driven performance reporting, and conducting cross-LoB business analysis. Our ultimate goal is to empower global moderation operations to thrive with quality, efficiency, and sustainability.

• Define and iterate on core operational metrics systems and attribution frameworks, ensuring alignment with business strategies and operational needs.
• Collaborate closely with Data Science (DS) and Data Warehouse (DW) teams to manage end-to-end data infrastructure, including dataset optimization, dashboard development, and maintenance.
• Extend data automated reporting solutions and engage in proactive efforts that align with overall business goals
• Develop and deliver comprehensive operational performance data reports, providing accurate, timely insights to track progress and identify improvement opportunities.
• Conduct in-depth cross-LoB business analysis, translating data into actionable recommendations to empower data-driven operational decision-making.
• Provide timely support for urgent business requests, including generating ad-hoc reports and preparing high-impact presentations complete with clear findings, observations, and strategic recommendations.

Requirements

• Bachelor's degree or above in Mathematics, Statistics, Computer Science, Information Systems or other related majors.
• 3 years of professional experience in Data Analysis, Business Analysis, or Business Intelligence (BI), with a proven track record of delivering data-driven insights to optimize operations.
• Deep expertise in metric system design, attribution analysis, and anomaly detection - able to translate technical analytical frameworks into actionable operational guidelines.
• Proficient in data visualization tools (Tableau/Power BI) to build intuitive dashboards, paired with advanced skills in SQL, Excel, and statistical analysis; Python programming skills are a significant plus.
• Strong business acumen and an insight-driven mindset - capable of identifying hidden operational pain points through data and proposing targeted improvement solutions.

Preferred Qualifications

• Familiarity with content moderation, call center, or customer service operations; experience in Trust & Safety (TnS) strategies is highly valued for aligning with business scenarios.
• Outstanding stakeholder management and project coordination abilities - can balance conflicting demands, prioritize key tasks, and deliver high-quality results in a dynamic, fast-paced environment.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.