Branding Operations Specialist, Monetization Product Operation, METAP

Branding Operations Specialist, Monetization Product Operation, METAP at TikTok in Dubai, United Arab Emirates.

Responsibilities

The Global BrandOps team provides best-in-class end to end managed services support from booking to trafficking Premium Brand (Reservation) Products, driving excellent customer service, revenue and aims to facilitate the transition of these products to Self-Serve.

Our teams comprise internal process and product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, sales teams and our product teams by providing technical and operational expertise by offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes.

Sitting within the Solutions Engineering and Operations division, the role involves close collaboration with in-market sales and product teams within a high-growth environment. Hunger to learn, Customer Centricity, Self-motivation, Attention to detail and ability to influence key stakeholders (internal and external) are all key skills.

• Own the end-to-end setup, trafficking, quality assurance and reporting for reservation campaigns, ensuring campaigns launch accurately and deliver against client expectations.
• Monitor campaign delivery acting as a technical campaign manager, troubleshooting, co-ordinating with creative approval teams and generating scheduled & ad-hoc reporting as necessary, all to ensure a high-quality client experience.
• Act as a key technical and operational partner to Sales and Client Solutions teams, helping translate complex campaign requirements into simple concepts enabling smooth execution.
• Partner with Product and Engineering teams to investigate issues, share market feedback and help improve platform capabilities, workflows and service quality.
• Contribute to the rollout of new products, features and operational processes by supporting internal readiness, documentation and training.
• Identify opportunities to improve workflows, tooling and ways of working to increase efficiency, quality and scalability across campaign operations.
• Create, maintain & distribute clear technical and operational documentation, providing best practices and process guidance to support internal teams and consistent execution.
• Work cross-functionally with Sales, Client Solutions, Product, Engineering and regional operations teams to manage dependencies, align priorities and support commercial goals.

Requirements

Minimum Qualification(s)

• 3+ years of ad ops, programmatic or paid social buyer experience, and/or technical client service experience
• Hands-on experience managing campaigns across reservation or auction-based media-buying platforms
• Strong understanding of campaign setup, Quality Assurance (QA), delivery monitoring, reporting fundamentals & proactive troubleshooting; problem solving & escalation methodology
• Ability to turn data into clear insights and practical recommendations
• Experience working with 3rd party measurement partners (IAS, DV, DCM, MOAT)
• Strong verbal and written communication skills; able to explain technical/operational language to non-technical stakeholders
• Proactive attitude with attention to detail, excellent project management, organizational, and analytical skills & with the skill to manage multiple priorities

Preferred Qualification(s)

• Strong familiarity with digital video and paid media advertising campaigns
• Experience working closely with Sales, Client Solutions, Product or other cross-functional commercial teams, with an ability to evidence communication skills.
• Experience supporting product launches, change management or new market/process rollouts
• Ambitious and eager to learn, with a strong desire to grow, take on new challenges and continuously develop.
• Resilient and adaptable, with the ability to work effectively through change and help support evolving processes, priorities and ways of working.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.