Brand Partnerships Manager, Retail Multi-Category - Global Business Solutions (London)

Brand Partnerships Manager, Retail Multi-Category - Global Business Solutions (London) at TikTok in London, United Kingdom.

Responsibilities

At TikTok, our Brand Partnerships Managers sit at the forefront of building long-term partnerships with some of the world's most iconic brands. Within the Retail - Multi-Category team, you will help shape the future of brand and performance storytelling on TikTok, partnering with the biggest brands in the world to unlock innovation, cultural relevance, and measurable business impact through our most creative and effective advertising solutions.

• Own and grow full-funnel marketing and product strategies across a portfolio of business, identifying new opportunities to scale advertiser investment.
• Lead local and multi-market client and agency relationships, driving adoption of TikTok's advertising products, creative solutions, and strategic best practices.
• Engage C-suite stakeholders to build trusted partnerships and unlock revenue growth.
• Monitor campaign performance and market trends, delivering data-led insights that drive continuous improvement and tangible business outcomes.
• Shape TikTok's external narrative in the category through thought leadership and proactive client engagement.
• Provide education and insights on platform trends, creative excellence, and performance strategies.
• Deliver a best-in-class client service model in close partnership with Client Solutions and cross-functional teams, including Marketing Science, Product, and Creative Operations.

Requirements

• Media sales, agency leadership and / or performance marketing with experience in digital marketing, social or brand partnerships.
• Track record of managing client and agency relationships, including C-suite engagement.
• Proven ability to meet and exceed commercial goals across a book of business in partnership with cross-functional teams.
• Analytical and strategic thinker with a solutions-oriented mindset.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.
• Solid understanding of advertiser tracking, attribution and measurement frameworks.

Preferred Qualifications

• Experience managing globally important brand relationships across Retail and global/multi-market remit for enterprise brands.
• Understanding of the Retail sector and key players in the Multi-Category space
• Experience creating video-first creative strategies that leverage creators, trends, and community insights.
• Comfortable working in a fast-paced environment with evolving priorities.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.