Brand Marketing Manager

Role Summary

A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a Brand Marketing Manager to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them — building emotional resonance with students while earning credibility with business partners.

This is a high-ownership role at a scrappy, mission-driven startup (11–50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy.

Responsibilities

• Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader.
• Own social media strategy for TikTok, Instagram, and YouTube Shorts (Gen Z) and LinkedIn (B2B); partner with the social team to create engaging content and experiment with new formats.
• Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously.
• Build and scale influencer and creator partnerships end-to-end — from sourcing and contracting through to ROI measurement — while cultivating long-term creator relationships.
• Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights.

Requirements

• Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy.
• Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn.
• End-to-end experience managing creator programs and influencer marketing campaigns (sourcing → execution → measurement).
• Ability to craft messaging that resonates with Gen Z student audiences while simultaneously building credibility with B2B brand partners .
• Comfortable and effective working in a hybrid environment.
• Strong fundamentals in marketing, communications, or a related discipline.

Nice to Have

• Experience at a marketplace, gig economy, or career/talent platform.
• Background in experiential marketing or PR.
• Familiarity with performance dashboards and content analytics tools.
• Years of experience: 4–6 years in brand marketing, content strategy, or a closely related role.
• Visa sponsorship: Not available.
• This is a hybrid role based in Santa Monica, CA . Candidates should be local or willing to relocate.