Brand Development Assistant Manager (Gagdet Brand)

Role Summary

Develop and execute brand development strategies specifically for the gadget category, based on market trends and business priorities.

Build and maintain strong partnerships with national and regional gadget brands to secure long-term collaboration and revenue growth.

Lead negotiations with gadget brands and retailers to secure co-marketing funds, subsidies, and promotional support.

Oversee the performance of assistant managers and their teams, ensuring effective execution of acquisition, onboarding, and retention activities.

Collaborate with cross-functional teams (Marketing, Finance, Legal, Risk, Tech) to deliver smooth campaign launches and operational excellence.

Monitor market competition and identify new opportunities for expansion within the gadget ecosystem.

Track and analyze business performance, ensuring acquisition and revenue targets for the gadget category are consistently met.

Report on key achievements, challenges, and improvement areas to senior leadership.

Provide leadership, coaching, and mentoring to build a capable, performance-driven BD team in the gadget segment.

Requirements

• Bachelor's degree in Business, Management, Economics, Marketing, or related fields; Master's degree preferred.
• Minimum 2-4 years of experience in Business Development, Partnerships, or Account Management, preferably in financial, gadget, electronics, or e-commerce industries.
• At least 3 years in a managerial role, leading teams and overseeing category growth.
• Proven track record in merchant acquisition, partnership development, and delivering revenue targets, particularly in the gadget/electronics sector.
• Strong analytical skills to evaluate market trends, consumer behavior, and merchant performance, with the ability to translate insights into category growth initiatives.
• Experience in securing co-marketing funds, subsidies, and promotional support through negotiations with gadget brands and retailers.
• Excellent leadership, communication, and organizational skills to manage cross-functional teams, multiple campaigns, and stakeholder relationships.
• Proficiency in data analysis tools and presentation software for reporting and decision-making.
• Established network within gadget/electronics brands, distributors, and retail partners.
• Fluency in English (oral and written) to manage communication with regional or international partners; Mandarin is an advantage