Brand Campaign Project Manager - TikTok Shop (Third Party Associate)

Role Summary

As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop brand campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

• Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
• Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
• Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
• Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
• Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
• Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations.
• Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
• Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
• Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.

Requirements

• Bachelor's degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields.
• Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field.
• Strong project management skills with a proven ability to lead cross-functional projects, manage multiple stakeholders, and deliver results in a fast-paced environment.
• Strong analytical thinking and structured problem-solving skills, with the ability to translate business objectives into actionable plans.
• Excellent communication, stakeholder management, and collaboration skills.
• Self-motivated, detail-oriented, adaptable, and results-driven, with a strong sense of ownership.

TPA Hiring Disclaimer (for TikTok roles)

''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.