B2B Performance Marketing Manager

B2B Performance Marketing Manager at My Amazon Guy in United States.

Role Summary

Category: Marketing

Responsibilities

• Performance & Demand Generation
• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
• Leverage attribution models and performance data to guide decisions and forecasting
• Analytics & Optimization
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
• Continuously test and optimize creatives, audiences, offers, and landing pages
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
• Develop and validate hypotheses through structured A/B testing
• Creative & Messaging Strategy
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
• Guide creative testing frameworks and scaling strategies
• Team Leadership & Operations
• Manage and mentor media buyers and performance marketers
• Support recruitment, onboarding, training, and skill development
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
• Innovation & Growth
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
• Maintain active certifications on Google Ads and Meta platforms
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience working with CRM systems and marketing attribution
• Proven leadership experience managing and developing teams
• Data-driven mindset with strong analytical and optimization skills
• Excellent communication, organization, and stakeholder management skills
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Paid time off and holiday leave plans
• Permanent WFH setup

Unlimited FREE access to MAG School courses and SOP Library!

• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement
• Details

We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.