B2B Event Marketing Manager (6-Month Contract)

Role Summary

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Instacart's commercial event calendar, spanning premier industry tradeshows like Cannes Lions, Expo West, and Shoptalk Europe alongside owned executive programs and bespoke cultural hospitality experiences, needs dedicated, hands-on ownership for the next six months. Without this role, event logistics, vendor relationships, and cross-functional coordination across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative go unmanaged at a critical point in our B2B growth. This contract role exists to ensure every Instacart presence at a major industry event is executed with precision, on budget, and with measurable impact. By the end of the engagement, Instacart's reputation as a sophisticated event marketer in the eCommerce, AdTech, and CPG space will be meaningfully advanced.

What you'll cook up in your first year

• Instacart's B2B event calendar is executed flawlessly across premier tradeshows (Cannes Lions, Expo West, Shoptalk Europe), executive programs, and bespoke hospitality experiences, with every event delivered on time and within budget.
• Event creative assets are produced in close partnership with marketing, creative, and sales teams, ensuring consistent brand representation across all touchpoints.
• Project plans, timelines, and budgets are built and maintained per event, giving stakeholders across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative clear visibility and alignment throughout.
• A reporting and measurement framework is in place that captures event performance and informs future investment decisions.
• Vendor and contract relationships are managed efficiently, with invoicing and negotiations handled smoothly to keep event operations running without friction.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• 5 to 10 years of B2B event marketing experience
• Hands-on Cannes Lions experience required
• Proven track record managing high-profile tradeshows and industry events
• Highly organized, with the ability to manage multiple events simultaneously in a fast-paced environment
• Strong written and verbal communication skills
• Experience with contract negotiation and vendor invoicing
• Comfortable with administrative duties and operational support
• Ability to travel 2 to 4 times during the contract period

Optional garnishes (Preferred Qualifications)

• Experience with Cvent, Salesforce, Google Sheets, or Excel
• Experience with events in the eCommerce, AdTech, and/or CPG marketing industries
• Experience managing large-scale events (100 to 600+ attendees)

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here .

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea d more about our benefits offerings here .

For US based candidates, the base pay ranges for a successful candidate are listed below.

$142,000 — $150,000 USD

WA

$136,000 — $143,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$131,000 — $138,000 USD

All other states

About the Company

The Ads Response Prediction team owns systems, algorithms and ML models to ensure a relevant and engaging Ads experience to customers of all the platforms powered by Instacart . This includes search and exploration retrieval systems, Sequential Modeling and Generative Retrieval systems, LLM integrations, relevance models, pCTR models, bidding models and Foundation Models. The team optimizes for an efficient marketplace to ensure customers see ads that help them try new products/brands, advertisers boost their product sales for a good return on investment, and instacart generates the deserving revenue as well.