Assortment Growth Strategist, Shop Tab - TikTok Shop (Malaysia)

Assortment Growth Strategist, Shop Tab - TikTok Shop (Malaysia) at TikTok in Kuala Lumpur, Malaysia.

Responsibilities

• Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
• Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
• Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
• Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
• Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
• Translate business problems into scalable processes, product requirements, and operational solutions.

Requirements

Minimum Qualification(s)

• Bachelor's Degree in any related major.
• Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
• Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
• Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
• A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
• Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills

Preferred Qualification(s)

• Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting

About the Company

TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation

Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.