Associate Search Marketing Specialist | Associate SEO & AI Search Specialist

Role Summary

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.

You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work.

We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into organic search with curiosity, motivation, and genuine excitement to learn.

Responsibilities

Work on a team with a content marketer, advertiser, designer, and your manager — the account director. Your team works with about 7-10 clients. You will support the organic search strategy for your clients’ sites, focusing on:

Content Strategy

Conduct keyword research

• Conduct AI prompt research to help determine demand within the prompt sets your content marketer builds for AI search.
• Assist with content mapping — checking whether existing pages are a strong semantic match for a given AI prompt, and flagging gaps where new content may be needed.
• Keep learning — algorithm changes, platform updates, and the fast-moving world of AI-driven search.

Technical Fixes

• Complete regular technical health check-ins on client sites (using the team’s technical monitoring template) to catch crawl or indexing issues early.
• Run SERP analysis on new content and optimizations to spot schema opportunities and SERP features worth targeting.

Internal Linking

Help identify new internal linking opportunities (target page, referring page, and suggested anchor text) for your team to recommend.

Backlink Acquisition

Apply link quality-assurance criteria when reviewing potential referring sites for backlink opportunities.

Results Tracking and Monitoring

• Monitor keyword rankings and AI visibility in STAT, review Google Search Console for technical issues, and help keep monthly reporting up to date.
• Learn business models and bottom-line factors for your clients, and start connecting search performance to what actually matters to them.

Requirements

• Bachelor’s degree in marketing or a related field (preferred, not required)
• 1-2 years experience with SEO
• Experience in Google Workspace/Excel, especially Google Sheets
• Familiarity with Google Analytics (GA4), Google Search Console, or keyword/rank-tracking tools (STAT, Ahrefs, or similar) is a plus
• Strong analytical skills with extreme attention to detail
• Excellent written and verbal communication skills
• Self-starter who is always trying to learn more in an ever-changing environment
• A growth mindset — constantly learning, testing, and evolving with the industry

Benefits

• Healthcare
• Medical: 75% paid for employees; 50% for dependents
• Dental: 75% paid for employees; 50% for dependents
• Vision: 75% paid for employees; 50% for dependents
• Savings + Retirement
• HSA with up to $150/month match (rolls over and is yours permanently)
• FSA option for dependent care
• 401(k) with up to 4% company match
• ROWE (Results Only Work Environment)

This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snacks!), but you choose when you come in.

• Parental Leave
• Primary caregiver: 12 consecutive weeks paid
• Secondary caregiver: 6 consecutive weeks paid
• 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
• Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
• On-site Gym: 24/7 access with lockers and showers.
• Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
• Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
• Note: Benefits and perks can change.

About the Company

What you'll get from us

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.

You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about human psychology.

We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into advertising with expertise, fresh eyes, and genuine excitement to achieve results.

A leader and team that recognizes impact, builds confidence, and helps each other level up

Active investment in career growth and hands-on training, especially for junior talent ready to level up

A results-only work environment (ROWE) with real flexibility and ownership of schedule

An environment that puts trust first and has true autonomy

Results-based competitive compensation plan, including benefits

More about 97th Floor