Associate, Campaign and Monetization - GrabFood [Non Self-Serve Business]

Role Summary

Get to Know the Team

GrabFood Growth and Strategy team is the growth engine of GrabFood. Grab Marketing Service (GMS), Campaign and Monetization is one of key focuses of the team. We invent marketing packages, campaigns and services by leveraging Grab's assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant & user segmentation, marketing strategy and project management.

Get to Know the Role

You will be assigned to lead projects starting from designing marketing packages. These projects will involve conducting experiments, analyzing data, and determining package pricing. Additionally, you will create pitch decks and go-to-market plans, design operation processes, and set up campaigns. You will also monitor campaign performance and creating performance reports and dashboards for merchants and Grab. Coordination with related parties, e.g. Product team, Marketing team, Business development and Account management team, also plays an important role in making a project successful.

The Critical Tasks You Will Perform

Analyse merchant and customer data and pain points to identify growth areas for Grab Marketing Service.

Create marketing package that is suitable with each merchant segment to serve their needs using data, assets, and demand generation tools.

Conduct an experiment to see if the package that we designed actually makes impacts for merchants and adjust the package details.

Price the package using an appropriate method and data.

Create go-to-market strategy, which includes pitch deck, marketing communication strategy, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.

Design operation process, working sheets and execute as planned.

Create campaign dashboards and reports to track performance of the campaigns.

Requirements

What Essential Skills You Will Need

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field.
• Have experience in processing and analysing complex data sets.
• Working knowledge of SQL is preferred but not essential.
• Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.
• Strong project & stakeholder management, problem-solving, presentation and communication skills.
• Professional proficiency in spoken and written Thai and English.

Benefits

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

About the Company

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.