Application Engineer AE

Role Summary

Responsible for providing technical pre-sales and post-sales support for automation and industrial solutions in Mexico and Central America.

The Applications Engineer serves as the primary technical advisor for customers and sales teams, translating manufacturing challenges into practical automation solutions that deliver measurable business value. The role combines deep technical expertise with strong commercial acumen to support customers throughout the complete project lifecycle, from opportunity identification and solution design to implementation, commissioning, and optimization.

As a trusted technical consultant, the Applications Engineer helps customers improve productivity, quality, flexibility, safety, and operational efficiency through the effective application of automation technologies, including PLCs, HMIs, motion control systems, robotics, sensors, industrial networks, and Industry 4.0 software solutions.

Requirements

• Strong expertise in factory automation, robotics, industrial controls, PLCs, SCADA, sensors, motion control, and related systems.
• Know-how to adapt standard solutions to complex or unique customer environments.
• Ability to design, configure, and validate technical solutions that meet customer requirements.
• Conducting technical presentations and demos.
• Supporting sales teams with feasibility studies, ROI analysis, and proposal development.Conducting technical presentations and demos.Supporting sales teams with feasibility studies, ROI analysis, and proposal development.
• Knowledge of programming languages relevant to automation (e.g., ladder logic, structured text, C++).MQQT, Docker, Python, C+, others .Ability to configure industrial networking protocols (EtherNet/IP, Modbus, PROFINET, etc.).
• Understanding of IoT/Industry 4.0 concepts.Basics of data analytics or integration into MES/ERP systems.

Benefits

Bosch is constantly expanding its international presence, since for us cultural diversity represents one of our greatest strengths. We continually promote the growth of our more than 17 thousand associates, who develop their full potential in one of the companies with the highest quality in terms of technology. We value the balance between personal and work life as one of the main tools to improve the creativity and productivity of our associates.

About the Company

Bosch Rexroth is one of the world's leading suppliers of automation and control technologies. Whatever moving task customers have to perform anywhere in the world, they will always find a Bosch Rexroth team with local experience and appropriate know-how in a variety of industries and automation and control technologies. Our associates take on their clients' challenges with passion and persistence, until they find the right solution. This makes Bosch Rexroth a strong and reliable partner for Mobile Applications, Machinery Applications and Engineering and Factory Automation. As The Drive & Control Company, the company develops, produces and distributes its components and system solutions in more than 80 countries. With a product portfolio that includes all technologies as well as a comprehensive service and support offering, Bosch Rexroth is recognized as a competent partner throughout the entire machine life cycle.