Agency Partner Manager - Global Business Solutions - Amsterdam

Agency Partner Manager - Global Business Solutions - Amsterdam at TikTok in Amsterdam, Netherlands.

Responsibilities

The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies.

Revenue Partnership

• Establish and manage client relationships with Big media agencies
• Develop and execute a customer-led growth strategy
• Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
• Bid optimisation, budget management / pacing management
• Build a pipeline of revenue
• Retain and grow revenue from advertisers
• Provide clients with the highest level of sales and customer service
• Collaborate with internal teams globally across product, marketing, legal and engineering

Campaign Planning and Management

• Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets
• Facilitate clients' ad campaigns from start to finish
• Manage internal account operations including account set up etc.
• Conduct live platform demonstrations
• Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems

Product Management

• Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
• Serve as an external TikTok product consultant
• Analyse data and glean insights to execute the client strategy and TikTok's marketing solutions

Requirements

Minimum Qualification(s)

• Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.
• Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).
• Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
• Subject matter expertise in the full digital funnel-specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).
• Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for strategic planners.
• Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.

Preferred Qualification(s)

• A strong grasp of the creator economy and short-form video best practices.
• A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.
• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Self-starter, fast learner with a can-do spirit
• The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up
• Demonstrated experience in working with cross-functional teams

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.