Brand Operations Manager - Cherry Casino

Requirements

-Fluent in one of the following languages: Swedish, Norwegian, German -Fluent in English -Knowledge of casino, sportsbook, and/or lotto and CRM experience are essential -2+ years experience in a similar type of role(s) -An analytical mindset -Strong organisational skills, excellent time management and experience of balancing multiple projects essential -Great understanding of a customer’s lifecycle -Knowledge about bonuses and able to calculate bonus costs -Detail oriented -Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences -Ability to prioritize tasks and manage deadlines for large, multi-phase projects We are looking for a Brand Operations Manager for our Cherry Casino brand. You will be responsible for running the day to day operational activities according to the brand vision and strategy that is set together with the Head of CRM; generating growth towards set KPI’s. The casino offers traditional casino games, sportsbook and lotteries and you will be involved in all steps from planning marketing campaigns to evaluating them and continuously work on improving in terms of targeting, communication, conversion, offers and more. You will activate, retain, and reactivate customers in the best possible way, and ensure that the look and tone of voice on site and customer communication are to the highest standards and always on brand. A typical day involves: -Overseeing the planning, execution and delivery of activation, retention & reactivation campaigns and communication schedule in order to maximize brand revenues. This covers all campaigns through all targeted marketing channels (primarily email, SMS, onsite, DMs, Telesales & mobile push) -Oversee and ensures that all campaigns and customer communications are according to set brand guidelines -Analyse the results (delivery, uptake and revenues) of campaigns together with the BI team and actively seeks to optimise and improve based on findings. -Frequently testing new offers and campaign ideas and suggesting improvements with the help of the analysts -Monitor top customer performance & high potential customers and keep a steady eye on player behaviour (activity, deposits, offer uptake etc) in order to quickly get numbers on target -Oversee the running of any loyalty programmes -Liaising with Head of CRM regarding branding, TV commercials, external online media etc to ensure acquisition and CRM activities are aligned (where applicable) -Liaising with central operations (VIP, Payment, Customer Support) around customer activities to ensure 360 degrees’ visibility -Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy -Liaising with Business Development team regarding software bugs, testing new features and requesting further improvements and developments -Recruitment and training, work on processes and procedures together with Brand Development -Being the go to person whenever campaigns issues occur -Act as a team leader for a small team This position will be based at our Malta Office We are a young, dynamic and innovative company and seek others who have the same entrepreneurial spirit to share ideas and make them happen. So, if you are tired of dealing with 'suits' and middle management politics, ComeOn! is the place to be. Working hard also means that we need to recharge our batteries once in a while and this is why our office environment is relaxed and welcoming. Come by our bright and friendly office in the heart of St Julian's and challenge us to a game of ping pong or FIFA and see for yourself! We're looking forward to hearing from you!